How to Private Label Sunglasses in USA (2025) – Complete Guide

The U.S. eyewear market is booming, with projections showing it will surpass $50 billion by 2027. That’s a massive opportunity for entrepreneurs ready to carve out their own niche!

I’ll share insider tips, proven strategies, and the latest trends to help you build a successful eyewear brand from scratch. Ready to make your mark? Let’s dive in!

What is Private Labeling in the Eyewear Industry?

Private labeling means selling products manufactured by a third party but branded as your own.

In the eyewear industry, this allows you to create a unique brand without the need to own a factory or handle complex manufacturing processes.

Key Points:

• Definition: You select ready-made or customizable sunglasses/eyewear from a manufacturer, add your branding, and sell them as your own.
• Benefits: Full control over branding, higher profit margins, and the ability to differentiate your products.

• Private Label vs. White Label vs. Dropshipping:
  • Private label gives you exclusive branding and often some product customization.
  • White label products are generic and sold by multiple retailers.
  • Dropshipping means you sell products you don’t physically stock, often with less control over branding.
• Legal & Compliance:
  • Register your trademark to protect your brand.
  • Ensure compliance with FDA regulations for eyewear in the USA.
  • Check for UV protection and safety certifications.

Sourcing & Manufacturing Private Label Sunglasses

Finding the right supplier is the foundation of your private label business. Here’s how to do it right:

How to Find Reliable Suppliers

• Domestic vs. Overseas:
  • USA suppliers offer faster shipping and easier communication.
  • Overseas suppliers (often in China or Italy) may offer lower prices and more customization.
• Where to Search:
  • Wholesale Sunglasses Suppliers USA
  • Alibaba, Global Sources, ThomasNet, and trade shows.
• Vetting Manufacturers:
  • Request samples to check quality.
  • Ask for certifications (FDA, CE, UV400, etc.).
  • Check reviews and references.
• Customization Options:
  • Choose frame materials (plastic, metal, acetate).
  • Select lens types (polarized, mirrored, blue light).
  • Design custom packaging and branding elements.
• Negotiating Pricing & MOQs:
  • Understand minimum order quantities (MOQs).
  • Negotiate for better rates as your volume grows.
  • Clarify lead times and payment terms.

Branding & Designing Your Eyewear Line

Your brand is what sets you apart in a crowded market. Here’s how to make it unforgettable:

• Brand Identity:
  • Develop a memorable logo, color palette, and brand voice. Use upwork.com or Fiverr.com for logo desing, fiverr.com is cheap but upwork freelancers are highly rated.
  • Define your target audience (fashion-forward, sports, eco-friendly, etc.).
• Custom Design:
  • Work with designers to create unique frames or packaging.
  • Use 3D mockups to visualize your products.
• Unboxing Experience:
  • Invest in premium packaging—think branded cases, cleaning cloths, and thank-you cards.
• Legal Protection:
  • Register your trademark with the USPTO.
  • Consider design patents for unique frame shapes.

Setting Up Your Online Store: Shopify vs. WordPress (WooCommerce)

Your online store is your brand’s digital home. Here’s how to choose and set up the right platform:

Shopify

• Pros:
  • User-friendly, all-in-one solution.
  • Built-in payment processing and security.
  • Extensive app ecosystem for reviews, upsells, and more.
• How to Set Up:
  • Sign up for a Shopify account.
  • Choose a theme (look for ones optimized for eyewear).
  • Add products, descriptions, and high-quality images.
  • Set up payment gateways and shipping options.
  • Install essential apps (SEO, reviews, email marketing).

WordPress (WooCommerce)

• Pros:
  • Highly customizable and scalable.
  • Lower ongoing costs.
  • Full control over SEO and site structure.
• How to Set Up:
  • Purchase hosting and a domain.
  • Install WordPress and the WooCommerce plugin.
  • Choose a responsive theme.
  • Add products, categories, and custom attributes (frame material, lens type).
  • Install plugins for SEO, security, and analytics.

Checkout this article as well How to Start a Wholesale Business Online

Keyword Research & SEO for Eyewear Brands

SEO is crucial for driving organic traffic to your store. Here’s how to get started:

• Keyword Research:
  • Use tools like SEMrush, Ahrefs, or Google Keyword Planner.
  • Target keywords like “private label sunglasses USA,” “custom eyewear,” and “wholesale sunglasses suppliers.”
• On-Page SEO:
  • Optimize product titles, meta descriptions, and image alt tags.
  • Write detailed, benefit-driven product descriptions.
  • Use internal links to related resources (e.g., Best Wholesale Directories for USA).
• Content Marketing:
  • Start a blog with topics like “How to Choose the Best Sunglasses for Your Face Shape” or “2025 Eyewear Trends.”
  • Build backlinks by guest posting and collaborating with influencers.

Launching Your Private Label Sunglasses on Amazon

Amazon is a powerhouse for private label brands. Here’s how to launch successfully:

• Set Up Amazon Seller Central:
  • Choose between Individual and Professional accounts.
  • Complete tax and business information.
• Product Listings:
  • Use high-quality images and videos.
  • Write keyword-rich titles and bullet points.
  • Highlight unique features (UV protection, eco-friendly materials, etc.).
• Brand Registry:
  • Enroll in Amazon Brand Registry for enhanced protection and marketing tools.
• Fulfillment:
  • Decide between FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant).
  • Monitor inventory levels to avoid stockouts.
• Reviews & Sales:
  • Use Amazon’s Early Reviewer Program or Vine.
  • Run PPC ads to boost visibility.
  • Encourage reviews through follow-up emails.

Selling on Your Own Store & Social Media (TikTok, Instagram, etc.)

Building a direct-to-consumer (DTC) brand gives you more control and higher margins. Here’s how to grow your audience:

• Your Own Store:
  • Offer exclusive styles or bundles.
  • Use pop-ups and email capture to build your list.
• Social Media Marketing:
  • TikTok: Create short, engaging videos showcasing your sunglasses in action.
  • Instagram: Share lifestyle photos, stories, and collaborate with micro-influencers.
  • Facebook: Run targeted ads and retargeting campaigns.
• Influencer Marketing:
  • Partner with fashion, travel, or sports influencers.
  • Encourage user-generated content with branded hashtags.
• Email Marketing:
  • Send welcome offers, product launches, and style guides.
  • Segment your list for personalized recommendations.

Scaling Your Eyewear Brand: Growth Strategies

Once you’ve launched, it’s time to scale! Here’s how to keep growing:

• Expand Your Product Line:
  • Add blue light glasses, prescription eyewear, or accessories.
• Retail Partnerships:
  • Pitch your brand to local boutiques or national retailers.
• Trade Shows & Events:
  • Attend industry events to network and showcase your products.
• Analyze & Optimize:
  • Use analytics to track sales, traffic, and customer feedback.
  • Continuously improve your products and marketing based on data.

Private labeling sunglasses and eyewear in the USA is a powerful way to build a profitable, future-proof business. From sourcing and branding to launching on Amazon and mastering social media, you now have a step-by-step roadmap to success. Ready to take action? Explore more resources on WholesaleSeeker.com and start building your eyewear empire today!