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wholesale price calculator

Wholesale Price Calculator

Enter your costs and target profit to find the exact price to sell each unit at wholesale, with a suggested retail price for your buyers.

Your numbers
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$
$
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Wholesale price per unit
$0.00
Set your numbers to see the price
Total cost per unit$0.00
Profit per unit$0.00
Revenue, all units$0.00
Suggested retail price$0.00
Margin or markup?

Margin is profit as a share of the price you sell at. Markup is profit as a share of what it cost you. A 50% markup is only a 33% margin on the same product. Switch modes above to price the way your business thinks.

How the price is worked out

The calculator uses absorption pricing: it spreads your overhead and admin across your units, adds that to the unit cost, then applies your profit target.

Total cost per unit = cost + ( overhead + admin ) ÷ units
By margin = total cost ÷ ( 1 − margin )
By markup = total cost × ( 1 + markup )

The margin method is what most wholesalers use, because it locks in a fixed share of every sale as profit. The markup method is simpler and common in retail. Both are built in.

What a wholesale price actually is

A wholesale price is what you charge when selling in bulk to retailers or distributors, rather than to shoppers one at a time. It sits below retail because volume selling carries lower per-unit cost, and because your buyer, not you, takes on the retail overhead and marketing.

  • Sell in volume, mark up less. Wholesale trades a lower per-unit margin for larger order sizes.
  • Your costs set the floor. Supplier price, labor, and overhead decide how low you can profitably go.
  • Leave the retailer room. Retail typically lands at 1.66× wholesale or higher, so your buyer can mark up and still sell competitively.

Pricing your wholesale products well

  • Count every cost. Freight, packaging, payment fees, and returns quietly erode margin. Fold them into overhead or admin.
  • Protect the retailer’s margin. If your price leaves your buyer no room to profit, they will not reorder.
  • Offer volume tiers. A lower per-unit price at higher quantities rewards bigger orders while protecting your margin.
  • Recheck when costs move. Rerun the numbers whenever your landed cost shifts.

Related calculators

All calculators → Profit margin → Amazon FBA profit →

Frequently asked questions

How do I calculate a wholesale price?
Add your cost per unit to your overhead and admin spread across your units to get total cost per unit. Then divide by (1 minus your target margin). This calculator does it live as you type.
What is a good wholesale profit margin?
Wholesale margins run lower than retail because you sell in volume. Many wholesalers target 15 to 50 percent depending on category and the value they add. The right figure still leaves your retail buyers room to mark up and profit.
What is the difference between margin and markup?
Margin is profit as a percentage of the selling price; markup is profit as a percentage of cost. A 50 percent markup equals a 33 percent margin on the same item. Use the toggle to price either way.
How much higher should retail be than wholesale?
A common floor is 1.66 times the wholesale price, which this calculator suggests automatically. Many retailers use keystone pricing, doubling the wholesale cost, to cover overhead and profit.

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