Retail Price Calculator
Turn a wholesale cost into a retail price using your target markup or margin, with keystone pricing built in.
Your numbers
$
%
Keystone pricing is a 100% markup (double the cost).
Retail price
$0.00
Enter your cost and rate
Wholesale cost$0.00
Profit per unit$0.00
Margin on retail0.0%
What is keystone pricing?
Keystone pricing means doubling your wholesale cost to set retail (a 100% markup, which is a 50% margin). It is the traditional retail default, though many sellers price above or below it depending on competition.
How to set your retail price
Start from your true landed cost, then apply a markup that covers your overhead, marketing, and profit while staying competitive on the shelf. Use the toggle to price by markup (percentage of cost) or margin (percentage of the retail price), whichever your business uses.
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