Established in 1906, LaRocca Seafood is a cornerstone of San Francisco’s historic Fisherman’s Wharf. As a multi-generational, family-owned business, we are dedicated to providing the highest quality fresh and frozen seafood to restaurants, hotels, and the public.
Operating from our landmark location on Pier 45, we specialize in locally sourced products, including world-famous Dungeness crab, salmon, and halibut. Our long-standing relationships with local fishermen ensure that we offer the freshest catch daily.
We are proud to serve as both a premier wholesale seafood distributor for the Bay Area and a trusted retail market for individuals seeking unparalleled freshness and quality.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Own or work here?
