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Established in 1997, Game Time revolutionized the world of licensed sports watches with the introduction of the innovative Schedule Watch. This pioneering timepiece allowed users to program their favorite sports team’s schedule, providing game start times and opponents’ names.

Initially, Game Time operated through mail order, predating the widespread use of the internet in 1997. Over the past two decades, the company has evolved into the top-selling watch licensee in the history of the NFL, NHL, and MLB. Today, the Game Time collection encompasses a wide range of watch styles, catering to everyone from children with digital watches to collectors of high-end limited edition timepieces. Game Time has secured licenses from numerous licensors.

In 2017, Game Time made history again by unveiling the first officially licensed Smart Watch for the NFL and NHL. This Smart Watch is compatible with both Android and IOS devices, offering fans an interactive and connected experience.

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