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JA-RU Toys, a Florida-based toy company, boasts a rich legacy spanning three generations. Established in 1961 by Bernard (Bernie) Selevan, the company originated in Bernie’s garage. The name “Ja-Ru” is a combination of Bernie’s sons’ names, Jack and Russell, both of whom joined the business in 1969 and 1975, respectively. Today, Jack’s sons, Marc and Andrew, along with Russell’s daughter, Hope, continue to lead the company.

The third generation, represented by Marc, Andrew, and Hope, is dedicated to carrying forward the founder’s vision and enthusiasm. Ja-Ru benefits from the dedication of long-term employees who share the same fervor for the business.

Since its inception, Ja-Ru has emerged as the foremost provider of impulse toys on a global scale. The company’s commitment lies in crafting and delivering toys of exceptional quality with optimal play value, always prioritizing toy safety. Ja-Ru takes immense pride in its toys and sets industry standards in package design.

With its headquarters and a sprawling 380,000 sq ft national distribution center in Jacksonville, Florida, and an office/showroom in Hong Kong, Ja-Ru employs over 150 professionals worldwide, with a majority based in the U.S. Boasting more than a century of combined experience, Ja-Ru ensures its customers receive top-tier products paired with outstanding service.

Beyond operating in every U.S. state, Ja-Ru reaches out to over 35 countries worldwide. This expansive reach allows Ja-Ru to confidently assert that encountering a Ja-Ru toy in any retailer worldwide is a rare occurrence.

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