Pure London is a trade only event for sourcing new clothing collections, footwear and accessories. Held over 3 days Pure showcases many exclusive brands and designers. UK’s leading and most unmissable trade fashion buying event
Pure London is far more than just a fashion exhibition. Twice a year, we bring together the industry’s sharpest minds to show off the finest of the season’s must-have fashion collections, uncover the latest trends, gain exclusive business insight, and create vital international connections.
Pure London provides a global platform for womenswear, accessories, and footwear manufacturers and designers to meet with key buyers.
Venue & Location
Olympia London
📅 February 7 to 9, 2027
📍 Hammersmith Rd, West Kensington London, W14 8UX United Kingdom
Visitor Information
Pre-registration online is strongly advised to bypass on-site registration desks and secure complimentary badge access. Check the official exhibition portal for seminar schedules, transport connections, and discounted partner hotel rates.
Event Specifications
Event Dates
February 7 to 9, 2027
Venue
Olympia London
City & Region
London, United Kingdom
Primary Category
Apparel & Fashion
Admission Policy
Free, Trade Only
Telephone
+44 20 3545 9770
Show at a Glance
12,000+
Estimated Visitors
450+
Exhibiting Brands
1997
Established
3
Show Days
B2B
Trade Focus
Who Should Attend
Pure London is curated specifically for trade buyers, retail proprietors, inventory planners, and commercial specifiers sourcing across the Apparel & Fashion sector.
Conveniently situated in London, Olympia London offers world-class amenities, extensive on-site parking, high-speed rail connections, and international airport proximity. Register today via the official exhibition portal.
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