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Pure London Fashion & Sourcing Expo

Pure London Fashion & Sourcing Expo Logo
Apparel & Fashion B2B Exhibition
Pure London Fashion & Sourcing Expo
đź“… February 7 to 9, 2027
📍 🇬🇧 London, United Kingdom
🎟️ Free, Trade Only
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About the Show

Pure London is a trade only event for sourcing new clothing collections, footwear and accessories. Held over 3 days Pure showcases many exclusive brands and designers. UK’s leading and most unmissable trade fashion buying event

Pure London is far more than just a fashion exhibition. Twice a year, we bring together the industry’s sharpest minds to show off the finest of the season’s must-have fashion collections, uncover the latest trends, gain exclusive business insight, and create vital international connections.

Pure London provides a global platform for womenswear, accessories, and footwear manufacturers and designers to meet with key buyers.

Venue & Location

Olympia London

đź“… February 7 to 9, 2027
📍 Hammersmith Rd, West Kensington
London, W14 8UX
United Kingdom
Visitor Information

Pre-registration online is strongly advised to bypass on-site registration desks and secure complimentary badge access. Check the official exhibition portal for seminar schedules, transport connections, and discounted partner hotel rates.

Event Specifications
Event Dates
February 7 to 9, 2027
Venue
Olympia London
City & Region
London, United Kingdom
Primary Category
Apparel & Fashion
Admission Policy
Free, Trade Only
Telephone
+44 20 3545 9770
Show at a Glance
12,000+
Estimated Visitors
450+
Exhibiting Brands
1997
Established
3
Show Days
B2B
Trade Focus
Who Should Attend

Pure London is curated specifically for trade buyers, retail proprietors, inventory planners, and commercial specifiers sourcing across the Apparel & Fashion sector.

Independent Fashion Boutiques Department Store Buyers Footwear Retailers Womenswear Buyers Accessory Boutique Owners Online Fashion Platforms Fashion Stylists & Merchandisers Multi-Brand Clothing Stores
Featured Product Ranges
Contemporary Womenswear Dresses, Blouses & Knitwear Fashion Footwear & Boots Handbags, Clutches & Totes Jewellery & Hair Accessories Scarves, Wraps & Belts Sustainable & Organic Apparel Eveningwear & Occasionwear
Plan Your Visit

Conveniently situated in London, Olympia London offers world-class amenities, extensive on-site parking, high-speed rail connections, and international airport proximity. Register today via the official exhibition portal.


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