What it says on the box! The Toy Fair is the trade show that is dedicated to the the toy industry backed by the BTHA trade association. Almost 300 exhibitors showing their latest products.
The Toy Fair is THE trade show for the toy industry. There is no other event that brings together so many toy manufacturers and merchants — from small start-ups to large chain stores – all under one roof to achieve one thing: make money.
The Toy Fair is the UK’s only dedicated toy trade show, with 23,000m2 of space dedicated to the toy, game, and hobby industry.
Venue & Location
Olympia London
📅 January 19 to 21, 2027
📍 Hammersmith Rd, West Kensington London, W14 8UX United Kingdom
Visitor Information
Pre-registration online is strongly advised to bypass on-site registration desks and secure complimentary badge access. Check the official exhibition portal for seminar schedules, transport connections, and discounted partner hotel rates.
Event Specifications
Event Dates
January 19 to 21, 2027
Venue
Olympia London
City & Region
London, United Kingdom
Primary Category
Toys & Hobbies
Admission Policy
Trade Only
Telephone
+44 20 7701 7271
Show at a Glance
8,000+
Estimated Visitors
250+
Exhibiting Brands
1954
Established
3
Show Days
B2B
Trade Focus
Who Should Attend
The Toy Fair is curated specifically for trade buyers, retail proprietors, inventory planners, and commercial specifiers sourcing across the Toys & Hobbies sector.
Toy Store OwnersHobby & Model Shop BuyersDepartment Store Toy BuyersBookstore & Gift RetailersTheme Park MerchandisersEducational Supply BuyersComic & Collectible ShopsOnline Toy Retailers
Featured Product Ranges
Action Figures & CollectiblesBoard Games & Family PuzzlesSTEM & Educational KitsDolls, Plush & Soft ToysOutdoor & Wheeled ToysConstruction & Building BlocksModel Kits & Remote ControlLicensed Character Merchandise
Plan Your Visit
Conveniently situated in London, Olympia London offers world-class amenities, extensive on-site parking, high-speed rail connections, and international airport proximity. Register today via the official exhibition portal.
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