Profit Margin Calculator
Enter your cost and selling price to see gross profit, profit margin, and markup, all at once.
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of cost. A 50% markup equals a 33% margin on the same item. This calculator shows both.
How profit margin is calculated
Gross profit is your selling price minus your cost. Profit margin is that profit divided by the selling price, shown as a percentage. Markup is the same profit divided by the cost. Retailers usually think in margin; suppliers often think in markup.
A healthy margin depends on your category and costs. Many wholesale and resale businesses target 20 to 50 percent gross margin, leaving room for shipping, fees, and overhead before net profit.
Related calculators
Priced it right? Find your supplier.
Browse verified wholesale distributors across the USA, UK, and Canada.