Established in 1906, LaRocca Seafood is a cornerstone of San Francisco’s historic Fisherman’s Wharf. As a multi-generational, family-owned business, we are dedicated to providing the highest quality fresh and frozen seafood to restaurants, hotels, and the public.
Operating from our landmark location on Pier 45, we specialize in locally sourced products, including world-famous Dungeness crab, salmon, and halibut. Our long-standing relationships with local fishermen ensure that we offer the freshest catch daily.
We are proud to serve as both a premier wholesale seafood distributor for the Bay Area and a trusted retail market for individuals seeking unparalleled freshness and quality.
Historic Pier 45, Shed B
Fisherman’s Wharf
Serving the Entire Bay Area
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