American Licorice Company

The American Licorice Company, known for producing Sour Punch Straws and Red Vines Candy, stands as one of the pioneers in its field. In November 1999, the American Licorice Co. joined forces with other small, family-owned candy companies such as Spangler and Goetze to create the Candy Alliance LLC. This alliance was established with the aim of fostering lawful arrangements that would bolster competition in the candy industry, particularly against larger manufacturers. One of the key strategies involved increasing the placement and distribution of the members’ products while reducing costs. This, in turn, would enable them to offer lower prices, increase production, and provide consumers with a broader range of choices.

All members of the alliance share similar sizes, common objectives, and have discovered synergies that empower them to “build a better business” and thrive in the competitive confections and snacks market. It’s important to note that each member operates as an independent entity, separate from the others. In the year 2000, the American Licorice Co. established its corporate headquarters in Bend, Oregon, which remained in operation for approximately fourteen years.