Forplay, Inc.

Founded in 1986, Forplay™ emerged as a retail haven at the iconic Hollywood Blvd. & Wilcox intersection, captivating a diverse clientele of local shoppers and tourists. Initially, it gained popularity among young Hollywood celebrities and entertainment industry stylists seeking distinctive outfits for TV shows, movies, and music videos.

In 1997, Forplay™ expanded its horizons by introducing a wholesale division to meet the demands of retail outlets eager to offer its unique product lines. Swiftly, the wholesale division garnered over 1800 business-to-business accounts nationwide. Today, Forplay™ products adorn the shelves of more than 5,000 retail outlets globally, reaching markets in Europe, Canada, Asia, and Australia.

The corporate headquarters of Forplay™ now resides in Van Nuys, California, housing over 55 employees in a sprawling 50,000-square-foot office space and distribution center. As a frontrunner in designing and manufacturing women’s lifestyle fashion, Forplay™ operates on a global scale. Their products celebrate the essence of personal expression, recognizing the uniqueness of each individual. The team comprises dedicated designers, marketers, sales executives, logistics professionals, and customer service personnel collaborating seamlessly to ensure the success of their customers.