Safari Ltd

Safari Ltd is a family-owned American company that designs and distributes Toys that Teach®—authentic, meticulously hand-painted figurines that have captivated children worldwide for three generations. The company’s core mission is to impart the importance of nature and conservation through the joy of play, a mission they’ve pursued with unwavering dedication.

Creating Toys That Teach® is deeply ingrained in Safari Ltd®’s identity. The company offers a wealth of educational content online in five different languages, ensuring their message resonates globally. The team at Safari Ltd® stays at the forefront of wildlife news, paleontological discoveries, and conservation initiatives, all in the pursuit of raising awareness, refining their products, and enlightening future generations.

SafariPedia®, their complimentary online encyclopedia, serves as an extension of Toys That Teach®, offering educational insights about both current and prehistoric animals. Parents and educators often use this resource in conjunction with Safari Ltd®’s high-quality figurines. The extensive Safari Ltd® collection encompasses over 1,000 products, spanning from mythical creatures to historical figures—encompassing dinosaurs, wildlife, dragons, fairies, horses, farm animals, reptiles, and marine life.

For additional inspiration, Safari Ltd®’s blog shares engaging, educational do-it-yourself projects and inventive ways to utilize their cherished Toys That Teach®. With a selection of more than 1,200 delightful and distinct products, Safari Ltd® invites you to set your imagination free with these hand-painted Toys.

Founder Bernard Rubel once emphasized, “In a highly technical world, the most endangered species is the imagination. Without imagination, the individual loses the creative spark.” This sentiment continues to drive Safari Ltd® in their pursuit of fostering imaginative play.