American Licorice Company

The American Licorice Company: Crafting Sweet Success

Best known for iconic treats like Sour Punch Straws and Red Vines, the American Licorice Company has been a trailblazer in the candy industry. In November 1999, the company partnered with other family-owned confectionery brands, including Spangler and Goetze, to form the Candy Alliance LLC. This partnership was designed to strengthen competition against larger manufacturers through innovative strategies and collaboration.

Key Objectives of the Candy Alliance:

• Enhanced Distribution: Boosting product visibility and availability.
• Cost Efficiency: Reducing expenses to offer more competitive pricing.
• Greater Variety: Expanding product options for consumers.

Although united by shared goals, each member of the Candy Alliance operates independently, fostering a spirit of collaboration while maintaining their unique identities. This synergy allows them to thrive in the competitive snack and confectionery market.

In 2000, the American Licorice Company established its corporate headquarters in Bend, Oregon, where it operated for 14 years, further solidifying its legacy as an industry leader.

All members of the alliance share similar sizes, and common objectives, and have discovered synergies that empower them to “build a better business” and thrive in the competitive confections and snacks market. It’s important to note that each member operates as an independent entity, separate from the others. In the year 2000, the American Licorice Co. established its corporate headquarters in Bend, Oregon, which remained in operation for approximately fourteen years.