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Master Toys and Novelties, Inc. is situated in Los Angeles and boasts a legacy of over 40 years as a manufacturer, direct importer, and wholesaler of toys, dolls, novelty gifts, and die-cast metal cars. What began as a one-person venture has blossomed into one of the most prominent importers in the Los Angeles region, serving a diverse clientele spanning from gift shops to national chain stores across North America.

At Master Toys & Novelties, Inc., ingenuity and forward-thinking guide our approach to crafting new products. We diligently track trends and secure licenses for some of the globe’s most renowned brands and patents.

In 2009, EJ Levenson, a seasoned figure in the toy, trend, and gift industry, merged his company, EJ Toys & Gifts, with Master Toys & Novelties. Prior to this collaboration, EJ spearheaded a thriving enterprise for two decades before transitioning ownership. EJ Toys consistently stood as a premier destination for a wide-ranging selection of licensed toys and gifts, the latest trends, and children’s jewelry. With EJ on board, Master Toys is now positioned to serve even more distribution channels while offering our valued customers competitive pricing as a direct importer.

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